Bringing AI to the Buy Side at Ansarada

Ask Aida is Ansarada's AI assistant, built into the data room to help users find answers fast during high-stakes deals. When it launched in late 2025, it was only available to sell-side users, the teams running the deal. Buy-side users, the lawyers and analysts doing the actual due diligence, were locked out.

I led the design to bring Aida into the buy-side experience for the first time, establishing new patterns for AI onboarding, trials, and pricing flows.

Full case study in progress